Desiree Joy "Coach DJ" B. Alcala Chief Executive Officer

areas of expertise
  • Business transformation
  • Restructuring and turnaround
  • Sales & Marketing
  • Growth strategy
  • HR Training & Development
  • E-Commerce
education
  • MSc Management, Leeds Beckett University, Leeds, U.K.
  • BSBA-Accounting, Manila Central University
  • Computer Science Units, Harvard University
  • Conservatory of Music Units, University of the Philippines

With over 30 years of experience in entrepreneurship, management, business planning, financial analysis, operations, and decision analysis, Coach DJ has the breadth and depth of experience needed to improve the bottom line profits of companies through market expansion, development of HR skills and team spirit, brand development and more.

Business Center for Global Filipinos, Corp. (BCGF) envision to be the best ally of SMEs in expanding their market share.

Coach DJ has always been a consencious student during her college days and graduated top of her class in 1983. She founded Remspec in 1992 after gaining much management experience in Tayabas Beach Beach  Resort which was owned by her parents. After successfully closing major contracts with many multinational companies and SMEs, she decided to bring her clients to other resorts and hotels, making Remspec one of the marketing agencies in the tourism industry. She served as Sales Director in many recreational facilities, the last one as the Sales Director of Legenda Hotel in Subic Bay Freeport Zone, a 500 room, 5-star international hotel owned by the Gentings Group and later by the Legend Internatioal Resorts, Ltd.

Coach DJ is a Certified Public Accountant, a licensed Real Estate Broker, passed the Insurance Underwriting Exams with flying colors, was a scholar when she took up Masteral Studies in Management in Leeds Beckett University, granted her after winning their literary competition.

contact details

+63 949 732 1740
Betito Law Office, Cityland Megaplaza, Ortigas Center, Pasig City

Social Profiles

how can we help you?

Contact us at the Business Center for Global Filipinos office nearest to you or submit a business inquiry online.

Desiree Joy “Coach DJ” B. Alcala, CEO of BCGF, formerly Remspec, was my Financial Consultant when I opened my Rai Rai Ken Restaurant Franchise. She patiently gave me a crash course on accounting, understanding costs, profit margins and budgets. I recommend their company’s services for non-accountants that want to open their business. They’re affordable.

Loreta Cuizon
President | Katsu Go, Former Franchise Owner |Rai Rai Ken

Got questions or need help? Get in touch and let’s talk. Call Us : (+632) 7746 0442 | (+632) 8703 6158

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